September 24, 2001 - Casino Wins Marketing Awards
Majestic Star Casino took two top honors at last week's Chicago Southland Convention & Visitors Bureau 2001 Hospitality Marketing Awards. The casino was a dual winner picking up honors for "Best Website" and "Best Special Promotion" in the Chicago Southland.
"We're thrilled to have won these prestigious awards," said Jef Bauer, Majestic's vice president of marketing. "Over the last two years we've brought Majestic's marketing efforts to a level of a market leader. We've created innovative new programs and launched an integrated brand campaign that is second to none. And, it's especially nice to have our work recognized and honored in this way."
Majestic uses television, direct mail, newsprint, outdoor, radio and internet advertising to reach current and prospective gamers with its "Change Your Luck" campaign. Its website-www.majeticstar.com-features information on promotions, events, restaurants, entertainment, current news, directions to the casino, job opportunities and more.
Majestic Star Casino is located at Buffington Harbor in Gary, Ind., just 25 minutes from Chicago. Buffington Harbor is the only casino facility in Indiana with 30-minute boarding periods every hour. All other casinos in Indiana board once every two hours. For more information call 1-888-2B-LUCKY.
One Buffington Harbor Drive, Gary, IN 46406 o majesticstar.com